Working in customer operations revealed the transformative power of good design. I wanted to fix problems at their source rather than guide users through them, so became a product designer.
I bring a creative, thoughtful approach to problem-solving, and always try to strike the right balance between user needs and business goals. The most meaningful designs don't just meet user expectations, they also drive business success through solutions which are both impactful and sustainable.
Welcome to my design bible (humour me) where you can find a collection of my work.
Re-designed the page where tutors upload their DBS check during onboarding to save an EdTech company hundreds per month.
Improved the winter sports online reservation flow to improve completion rates, reduce input errors, and save time in store.
Added a feature to the TfL Go app where users can access in the moment historical context about tube stations and the surrounding area.